BBC Launches Pidgin Digital Service For West Africa Audiences

The British Broadcasting Corporation on Monday launched BBC Pidgin as part of the biggest expansion of the World Service since the 1940s. The BBC Pidgin, the first African digital service, will provide news, current affairs and analysis of Nigeria, West and Central Africa – as well as international news from the BBC’s global network of correspondents.

The new service, aimed at younger and female audiences, will feature BBC Minute, broadcasting six times a day, with a round up of the world news in 60 seconds available online and social. New programming will also feature a specially commissioned drama which will illustrate the beauty of the language and the fun people have in following the language.

The World Service Director Francesca Unsworth said, “For more than eighty years the BBC World Service has brought trusted news to millions across the globe. I’m delighted that millions of people in Nigeria and beyond, will be able to access the BBC in such a popular language as Pidgin.”