Venus Williams’ renowned active wear brand, EleVen By Venus Williams, is collaborating with leading West Africa-based creative talent agency, Temple Management Company to expand its retail business to the continent. An executive from The Temple Management Company said on Tuesday in Lagos that the partnership was a natural fit.
The body, founded in 2012 by the American-born global tennis icon, has grown to become one of the most widely accepted among female active wear fashion brands around the world. Now, the label looks to break new boundaries in its latest international brand expansion.
Koye Sowemimo, TMC Head of Sports, said, “We are delighted to bring a global quality brand such as Eleven By Venus Williams to Nigeria. Venus needs little introduction to the Nigerian market not only as a global tennis icon, but from her last visit in 2012. We look forward to growing the brand in Nigeria and across Africa.”
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